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Overview

Stay one step ahead of your competitors with digital content and ad campaigns that really work. Whether you are a small business owner, aspiring marketing professional or freelance blogger, thisĀ SEO and Social Media MarketingĀ course will teach you the techniques and tools to engage your audience and drive maximum traffic to your web pages.

We will show you the winning formula for turning clicks into conversions, by introducing best practices that every digital marketer should know. Learn how to optimise your content through keywords, analyse audience engagement, utilise link-building, and so much more.

By the end of this course, you’ll be able to navigate each social media platform with ease, making the most of their key features and tools. Not only that, but you will become an expert in monitoring web page performance, with step-by-step guidance on Google Analytics.

Enrol in this best-selling course today and watch your web page rankings increase in no time!

Learning Outcomes

  • Fast track your career in digital marketing with an accredited, formal qualification
  • Understand the importance and benefits of search engine optimisation
  • Discover winning techniques & strategies to improve audience engagement
  • Learn how to optimise web content with long and short tail keywords
  • Know how to analyse web page performance and measure your results
  • Understand how in-bound and out-bound link-building works and why it is important
  • Create impactful ad campaigns and utilise online advertising tools effectively
  • Learn how to conduct market analysis and how to prepare marketing audits
  • Identify the main social media platforms and their unique features
  • Deepen your knowledge of the social media landscape and its growth in recent years

Who Is This Course For?

This course applies to the following:

  • Anyone interested in a career in digital marketing
  • Marketing professionals who wish to build their skillset & existing knowledge
  • Freelance writers and bloggers who want to learn how to utilise SEO tools
  • Small business owners who wish to understand online marketing trends

Career Path

A certificate in SEO and Social Media Marketing will equip you with the core skills required for the following roles:

  • Digital Marketing Manager
  • Digital Marketing Assistant
  • SEO Copywriter
  • Digital Content Writer
  • Blogger
  • PPC Executive
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