Learning Outcomes:

• Develop an understanding of content management principles and practices to organize and maintain digital assets effectively.
• Acquire knowledge of content creation and curation techniques to ensure high-quality content production.
• Learn to identify and analyse target audiences and develop strategies to create relevant content.
• Gain the ability to optimise content for search engines and social media to maximise visibility and engagement.
• Enhance project management methods to plan, execute, and deliver content initiatives on time and within budget.
• Develop teamwork and collaboration abilities to work effectively with stakeholders, such as designers, writers, and developers.
• Improve communication and presentation approaches to deliver effective content marketing strategies to clients and stakeholders.
• Gain entrepreneurial knowledge to build and grow a successful content management business.

Course Description:

Content management involves organising, creating, and managing digital content, including text, images, audio, and video. This course covers the principles and techniques for managing content effectively. It includes understanding the role of content management systems, taxonomy and metadata, content strategy, content migration, and content distribution. The course explores the challenges and opportunities presented by the digital landscape, including issues related to accessibility, usability, and search engine optimisation. Through lectures and examples, learners will gain a solid understanding of content management’s fundamental concepts and practices.

Course Benefits:

Successful content management is essential to the success of any digital enterprise. This course provides learners with the understanding and aptitudes necessary to manage digital content effectively, ensuring that it is organised, accessible, and optimised for search engines. Learners will gain an understanding of the role of content management systems and how to create effective content strategies. They will learn how to use taxonomy and metadata to enhance discoverability and will explore best practices for content migration and distribution. By the end of the course, learners will be equipped with the tools and techniques necessary to manage content in various digital contexts.

Career Path:

• Content Strategist: Develops and manages business content strategies, ensuring alignment with business goals and target audience needs.
• Social Media Manager: Manages social media accounts for businesses, creating and curating content to engage and grow audiences.
• Copywriter: Creates scripted content for various platforms, such as websites, blogs, and social media, to communicate messages effectively.
• Web Content Manager: Manages and updates website content, ensuring accuracy, relevance, and timeliness.
• Video Content Creator: Produces and edits video content for varied platforms, such as YouTube, social media, and websites.
• Content Marketing Manager: Develops and executes content marketing strategies for businesses to attract and retain customers.
• E-commerce Manager: Manages the content of e-commerce websites, ensuring production information and visuals are accurate and sympathetic to customers.