Marketing

Imagine walking into a store with a specific product in mind, but leaving empty-handed due to a lack of options or poor presentation. This is where marketing comes in – to ensure that businesses not only have the products customers want, but also know how to effectively showcase and sell them. Marketing is a critical component of business strategy, worth $1.7 trillion globally. It involves identifying customer needs and wants, creating and promoting products and services to meet those needs, and driving sales and revenue.